by: Jim Edwards
- by Jim Edwards
(c) Jim Edwards - All Rights reserved
http://www.thenetreporter.com
-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
When you make your living on the Internet, you can
sometimes forget that the tools and resources you take for
granted might rate an incredible discovery to someone who
doesn't already know they exist.
Whether they help you save time, save money, or avoid
frustration, these tools and services rate my highest
recommendation for just plain making life easier, faster
and cheaper.
1. Short Keys -
Available free at www.shortkeys.com/lite.htm, Short Keys
allows you to create shortcut keys to cut down on
repetitive typing tasks. I absolutely love this program
because of the amount of time it saves me every single day.
2. Good Keywords -
Available free at www.goodkeywords.com, Good Keywords
enables you to condense hours of keyword research into a
few seconds. Find out the top keywords your target audience
searches for so you can put your advertising dollars in the
right spot to catch the biggest fish.
3. Mail Washer -
Available free at www.mailwasher.net, this program enables
you to spot and delete spam and viruses before downloading
them to your computer. With so much spam clogging my email
in-box, I couldn't survive any more without this program!
4. ClickBank -
If you sell a downloadable product such as an ebook,
report, or software, you can't beat clickbank for
processing credit card payments. Not only do they take the
payments and send you a check twice a month, they also plug
your product into an existing network of thousands of
affiliates who can sell it for you.
5. GoDaddy.com -
Cheap, reliable, easy to use domain name registrar that
only charges $8.95 per year for each domain name you
register. Godaddy rates cheaper and just as, if not more,
reliable than any other domain registrar.
6. GroupMail -
Visit www.infacta.com to download the free version of
GroupMail. The program allows you to email and do mail
merge to your entire database of contacts. It's a great way
to stay in touch with customers, family, and clients.
7. Google -
As far as I'm concerned, Google.com rates as the Web's best
search engine. When I need to find something online in a
hurry, Google usually produces exactly what I want to
locate!
8. Front Page -
Say what you want about Microsoft, but the FrontPage html
editor has served me well for the last 5 years and
counting. Though I don't use the more advanced features, I
can always count on FrontPage to help me get my web pages
done quickly and easily.
9. Smart FTP -
Log on to www.smartftp.com and download a free copy of the
easiest FTP program I've every used. If you need to
transfer files to and from a web server and you know how to
use Windows Explorer, Smart FTP will enable you to upload
files to the web like a pro in minutes.
10. Note Tab Light -
Perhaps my favorite tool of all. Note Tab enables me to
easily format text messages for my newsletters, manipulate
html code and remove formatting from word processing
documents. Log on to www.notetab.com for a free copy of the
"light" version.
About the author:
Jim Edwards is a syndicated newspaper columnist and the co-
author of an amazing new ebook that will teach you how to
use free articles to quickly drive thousands of targeted
visitors to your website or affiliate links...
Simple "Traffic Machine" brings Thousands of NEW visitors to
your website for weeks, even months... without spending a
dime on advertising! ==> http://www.turnwordsintotraffic.com
Monday, June 19, 2006
My Top 10 Favorite Internet Tools
The 10 Most Important Questions To Ask Your Web Host NOW
by: Bob Roth
So, you’re looking to build a web site or so fed up with your current web host that you are desperate to transfer your site elsewhere? You may not even be aware of your current host’s vulnerabilities in an industry where each week there is news about a host going down for one reason or another. Your first problem is narrowing the thousands of choices down to a few that you can research further. Seek friends or associates that have a web site and ask for their advice. Visit one of the many forums about web hosting, ask the members for advice or search threads from those that have asked before you. Once you’ve located a few hosts to research, the ten questions below will take you a long way towards making an informed decision. You may be able to find many of the answers to these questions on the hosts’ web sites, but always feel free to call the host and quiz them about their operations. The quality of the answers and degree of professionalism you get from a potential host often transfers to the type of support you’ll receive once you become a customer. Without further ado, the ten question to ask your web host:
1. How long has the web host been in business?
2. Does the web host own its data center?
3. How many upstream Internet providers does the web host have?
4. Does the web host monitor its customers’ sites twenty-four hours per day? How?
5. Does the web host provide 24/7/365 phone and email support?
6. What levels of redundancy does the web host’s architecture provide?
7. Does the web host automatically backup customer web sites in case of data loss? How often?
8. What is the web host’s billing policy?
9. Does the web host provide the features that you need for your web site?
10. Does the web host have the products and services to handle your growth?
1. How long has the web host been in business?
The length of time that a host has been in business can be related to their ability to provide a quality, reliable product. If your host can satisfy its customers, then those customers are likely to stick with the host’s service. Therefore, stay in business. There are, of course, situations where this is not applicable or becomes a bit hazy. Be sure to also inquire about whether a host has recently been involved in a merger, acquired what was once a well-known brand name, or launched a new brand. If any of these apply, then delve deeper into the story behind what has happened and determine whether quality resources are still with the company.
• Complete a domain name “whois” lookup on the web host: http://www.internic.net/whois.html. Type in the web host’s domain name and determine what year the domain was registered. If only registered in the recent past, ask the host about it. If the domain name was recently registered this is not necessarily a red flag. Simply inquire with the host about it. They may have recently launched an affinity-based brand to cater to your market.
• Type the host’s name into a search engine and check out the results that you get, other than those from the host itself. You may run across reviews, interviews, or industry articles about the host.
2. Does the web host own its data center?
A data center is the foundation from which all products and services are built upon. If your host owns its own data center, then they are likely quite entrenched in the hosting business. They also have an experienced staff and knowledge base from which to draw from when supporting your web site and building new products. In other words, if a host owns its own facility, then it controls more of the variables that can make or break your web presence.
3. How many upstream Internet providers does the web host have?
Your web site performance is not just a measure of your web server's speed. The ability of your web host to route traffic through the cleanest Internet connections is also of great importance. It is crucial that your provider have multiple connections to the Internet. Accidental fiber cuts in construction or telecom work and data center equipment failure can cause your site to go offline for an extended amount of time. This can be avoided if your web host has other connections to the Internet that will reroute traffic that would have normally been carried on the failed circuit. Yes, this means your host must also have extra capacity on hand to handle normal traffic levels when one connection is lost; which is another area where a host can attempt to cut cost. This is much like when driving your car, there are several streets that you can take to get to your desired destination. Sometimes you will encounter construction or an accident that will require you to take an alternative street. Well, the Internet works the same way. There are several routes that traffic can take to a destination. Your host should be able to choose the cleanest, or most efficient, route to your web site visitor. In fact, your host should be able to continually tune these routes to find the best path to your visitors. Another way to achieve this is by minimizing the number of different networks traffic will pass through before reaching its destination. It is extremely important for your host to have direct connections to networks that have lots of eyeballs. In other words, your web site will be served better if your web host is using connections with networks that facilitate Internet access to large volumes of subscribers.
4. Does the web host monitor its customers’ sites twenty-four hours per day? How?
There are a couple of factors that can influence the answer to this question. Does the host own its own data center? If not, then they are physically removed from their servers and likely paying a co-location company to provide monitoring for them. When another company controls the environmental systems that provide the home for the host, one can argue that you’ve created another potential point of failure; that being the communication of an issue from the data center to the web host. That point of failure can increase the latency between an issue and its resolution, resulting in increased downtime for your web site. Second, if your web host has an issue with its own infrastructure, then there may be travel time associated with their engineers getting to the data center to resolve it or, once again, increased latency by trying to remotely resolve an issue.
5. Does the web host provide 24/7/365 toll free phone and email support?
You might be surprised at how many web hosts don’t provide 24/7/365 support. The industry’s hosts run the gamut from only email support to providing phone and email support 24 hours per day and 365 days per year. The best way to eliminate not having support when you need it, is to choose a host that can assist you whenever you need it. When an idea wakes you from a slumber at 3 A.M., it’s nice to have your host on the other end of the phone to discuss it. When your site malfunctions due to a programming glitch the night before your store is to open, it’s wonderful to have your web host on the phone to decipher the issue with you. When your cat accidentally deletes some important files, know that your host is there to help recover them. Also make sure that your host is providing support over the major holidays. Many web hosts will close their support center, decrease their support to only email, or send their support team home with a pager to be called in case of emergency. All of these decreases can create latency if your web site goes offline. And, holidays are often days which persons will spend time on the Internet after they’ve completed all of their social plans. Matter of fact, word-of-mouth business is one of the most effective means to customer acquisition. When people get together, they exchange ideas.
6. What levels of redundancy does the web host provide?
Failures that cause your site to lose connection can happen. Therefore, it's crucial to find a provider whose hosting architecture provides the least-risk of failure. Redundancy is necessary. Single points of failure are very bad, but many hosts attempt to cut costs by risking single points of failure. Ask your web host about their redundancy in server architecture (web, email, and DNS servers), load-balancing, and file storage.
A web server is the hardware and software combination that serves requested web pages, files, or other information. Servers answer requests from web browsers to provide information from web sites, email, and databases. They then send that information to the requesting browser. Load balancing divides the amount of work that a server has to do between multiple servers, which also adds redundancy, so that more work gets done in the same amount of time and, in general, all web sites requests within the network get served faster. The load balancers stay in constant contact with the servers to determine how busy they are and/or if one of them has failed. It may sound like a no-brainer, but having your site connected to the Internet is the whole reason for having a web site and a load-balanced, redundant network is vital to that endeavor.
Has your email server ever been down? Redundancy is also vital for email and DNS servers. A Domain Name System (DNS) server translates requests to locate a web site. As you can imagine, keeping email and DNS servers online is a mission-critical task for a web host. For file storage, seek a host that uses a reliable storage solution with multiple auto-fail over and hot-swappable drives to ensure continuous delivery of your web site.
7. Does the web host automatically backup customer web sites in case of data loss? How often?
Backing up web sites should be a routine part of your web host’s operation. Backup is the activity of copying files or databases so that they will be preserved in case of equipment failure or any other catastrophe.
8. What is the web host’s billing policy?
Look for a web host that provides a money-back guarantee. This will allow you to try out the host’s service. Should you find that the service is sub-par in site performance, reliability, or lacking the features that you seek, the ability to request your money back, within the parameters of the guarantee, is priceless and liable to save you from later trouble. It is always a good to idea to inquire about the web host’s cancellation procedures. There are many out there who require you to send them an email or make a phone call to cancel, which can extend the time frame to cancellation. A host who is confident in their service will have a cancellation form or online avenue within their control panel. Now, they will likely also have a retention program, so don’t be surprised when they call or email you to ask why you are leaving. After all, your feedback helps them to evaluate their service.
9. Does the web host provide the features that you need for your web site?
Sometimes people choose a host because it has the exact feature set that they need, but later find that feature set means nothing when access to those features is unreliable. Make sure that a host has your desired features and is also reliable. To make sure that the host you are evaluating has everything you need, use the following list:
• A domain name, but be sure to look for hidden registration fees or renewal fees
• An ample amount of versatile email accounts including web-based, POP3, and IMAP
• Email spam filtering and virus protection are a must these days, unless you are providing this on your own
• Enough disk space to meet your site’s needs
• Monthly bandwidth allotments that will cover your traffic and the ability to increase that allotment based on your site’s success
• Site building tools such as extensions for FrontPage or other online/downloadable site building programs
• Ease of upload to your site via FTP or other means
• Access to a robust traffic analysis program or the raw logs for you to process yourself
• Programming languages, including CGI, PHP, MIVA (if needed)
• Ecommerce shopping cart alternatives
• Database capability, dependant upon your application preference
10. Does the web host have the products and services to handle your growth?
You might be surprised how many sites that once started for fun or as a hobby have grown into some of the most popular sites on the Internet. Hence, you never know when you’ll outgrow your current product or service and need to move up the ladder to the next rung. Make sure that your web host can meet your anticipated growth, not only within the product range of shared hosting, but should you ever need a dedicated server or co-location solution, your host is there to discuss and provide the best solution.
Do your homework by using the above questions as a template and you will likely save yourself some major headaches down the road. If you’ve gathered information about multiple hosts, you can now compare apples to apples and decide on the best host for your needs. Hopefully, the work that you’ve done will avoid forcing you to use your gut, but rather make an informed decision based on the facts. Perhaps, the best piece advice that you will find in any article or forum about choosing a host is, if something seems too good to be true, then it probably is.
About the author:
About the author:
Bob Roth is a Marketing Consultant and the Director of Marketing for SimpleNet.com Web Hosting. He has worked for some of the most influential and successful companies in the world. Distribution of this article allowed by linking back to http://www.simplenet.com/jump/articles
Web Hosting Operating Systems Explained
by: Ispas Marin
A few time ago appeared a lot disagreements between opinions on the internet regarding, which is the best operating system for web hosting. There are people who hate windows, there are people who love FreeBSD and many others.
The thing is that the best system that suits you depends on what you are doing. The servers and the softwares, all run on a program named operating system. on a personal computer you will probably have windows ME, XP, NT or something similar to those. You can call this program the operating system. Any hosting server also needs running on an operating system. There are 3 different versions.
The first one powered by Microsoft is Windows. So, Microsoft also makes a system designed for servers. Microsoft products can trill integrate in this operating systems. It also allows web sites to run Active Server Pages. The Microsoft servers also allow the integration of SQL databases. The only problem of the Microsof web hosting servers is that they are very expensive. You will probably find one that costs several thousands of dollars.
The second version for web hosting servers is Linux. Linux was created and developed by some individuals who wrote the main part of the Linux operating system. After that, there were added some other parts to customize the operating system for the particular use of any user. There are many companies that market Linux, like Red Hat, Debian. The main advantage of Linux is that is compatible with PHP. Also it's very stable and has a great security. The best thing about it is that Linux is free.
The third version of operating system for web hosting servers is Unix. Unix is almost the same thing as Linux. If we think more, we will find more similarities than differences between the two programs. The most important difference is the way they came to the world. So let's make it clear. Linux is something like a cousin of Unix. There are two main Unix-based operating systems: FreeBSD and OpenBSD. The good thing about this systems is that they seem to be very stable once you manage to install them. But they are very hard to install. OpenBSD is also known to be one of the most secure operating system in the world. But with OpenBSd you will have to sacrifice some features for a plus of security. Again the best thing about these systems is that they are both free.
The best for you depends on what you are going to do with it. If you want great security, you should try OpenBSd. If you are looking for compatibility with all the windows products, then choose Windows. For compatibility with PHP programing language choose Linux.The fact is that one cannot tell which system is best, but employing and using it according to his needs.
About the author:
For great web hosting packages, domain names, great customer support just visit us at http://www.domainsforall.co.uk
Information Highwaymen and Your Domain
by: Lois S.
You go to work every day at the store you own, and one morning, your key to the door doesn't work. You look in the window, and the display items have changed. A stranger is behind the counter. But when you call the police, they can't do anything because the company papers now indicate that the store belongs to the stranger.
The above scenario isn't likely to happen with a bricks-and-mortar store. Because of insecurities in the domain registration system, however, information highwaymen could take over your online business.
As with identity theft, domain thieves steal your identity -- the identity used to register and configure your domain name. After that, your website, your email, your online business, and possibly your reputation are theirs.
Domain names at risk of theft
While theft is a risk with all domain names, domains most at risk are more valuable ones. Domains with dot com extensions have a higher resale value than domains with other extensions, and domains with high traffic or valuable keywords are also more likely to be targets.
The motive behind domain hijacking is usually monetary, but it may be personal. If anyone wants to attack you, stealing your domain name is one way to do it.
How domain theft happens
When domain hijackers steal your domain, they gain access to the domain's Whois records. They can modify the domain's nameservers so that the domain points to a different server. They can also transfer the domain to a different registrar.
Either way, site visitors will find themselves at the website of the domain hijacker instead of at your site. All domain email will go to or through the other server instead of to you. All you'll have left is a website without public access because your domain isn't pointing to it any more.
How can this happen?
Domain hijacking methods
- Domain hijackers send forged faxes to the domain registrar, impersonating the registrants.
- Domain hijackers hack into the accounts of free email addresses listed in Whois records and use those addresses to obtain domain account information.
- Domain hijackers send out fraudulent email renewal notices, and registrants unknowingly transfer their domains to the thieves.
Registrar non-action
- The gaining registrar (the registrar that the domain is transferred to) doesn't obtain approval from the domain name registrant or administrative contact as required by ICANN Inter-Registrar Transfer Policy.
- The losing registrar (that the domain is transferred from) doesn't notify the registrant of the transfer during the five-day pending transfer period. During this period, the registrant can cancel or deny approval of the domain transfer --- if the registrar notifies the registrant of it.
Registrant carelessness
- The registrant forgets to update Whois details or to renew the account.
- Someone with access to the registrant's records steals the information.
Domain name disputes
If you discover that your domain has been hijacked, contact your registrar immediately. If your registrar is unable to resolve the situation, the ICANN (Internet Corporation for Assigned Names and Numbers) Transfer Dispute Resolution Policy (TDRP) applies.
By going the above arbitration route, you don't have to argue your case in person. On the other hand, all you can get back in the process is your domain (and not necessarily that). For a lot more money, you can take your case to court, where you can seek compensation for damages in addition to the return of your domain. This process takes more time, however.
You may be able to proceed both ways – get your domain back via ICANN domain dispute resolution procedures and then go to court to collect damages. You can also appeal a domain arbitrator's decision in court.
How to protect your domain name
Protecting a domain name is similar to protecting a bricks-and-mortar store from burglary. With a combination of precautions in place, thieves will find it difficult or impossible to gain access.
Your domain account information
- List your name for the administrative contact, and use your full name.
- Create a complex password with letters (both upper case and lower case) and numbers. Don't use any real words or personal information in it. Make it long. Make it unique – don't use the same password for anything else. Change it periodically.
- Keep your domain login name, account number, and password in a place where only trusted people can access it.
- Use a valid contact email address that doesn't use the domain it's for. Be sure that this email account also has a complex password. If you're going to be offline for more than a few days, have someone else check the email for this account.
- Don't use a free email address such as a Hotmail or Yahoo address. Domain hijackers target domains with free email addresses in the Whois records. After they've cracked your email account password, the support you need to get your email account back will probably be slow, giving the hijackers plenty of time to take over your domain.
- Update your Whois record whenever the information in it changes.
Your domain account features
- Choose a domain registrar that sends registrants transfer pending notifications when a domain transfer is taking place.
- Consider protecting your Whois details with a registrar that offers a private domain name record. With this feature, your registrar's data appears with your Whois record rather than your data. The downside of using this feature is that your business may have less credibility because you're hiding who you are.
- Register your domain for a long time period, and set up calendar reminders to renew it before it expires.
- Set up your domain to be renewed automatically if your registrar offers this feature.
- Use the Registrar-lock mechanism if it's available through your registrar. When a domain is locked, it cannot be modified or transferred unless the registrant unlocks it or follows the domain transfer process.
Other domain security measures
- Set up a free Whois monitoring alert email service and add your domain to your monitoring list. You will receive email notifications whenever the expiration date, registrar, or status of a monitored domain changes. (Whois does not have data on all domain extensions.)
- Make sure that someone checks your website every few days, preferably daily.
About the author:
Lois S. is a Technical Executive Writer for http://www.websitesource.com and http://www.lowpricedomains.com with experience in the website hosting industry
How to register your domain
by: Ted Prodromou
When you launch a new website you must register a unique domain name with an authorized registrar. When the internet was first starting, all domain names and IP addresses were registered through one organization, Internic. Eventually Network Solutions took over the role as “keeper” of the internet domain names. Today, there are hundreds of websites where you can register your domain name but Network Solutions still maintains the main database of domain names. Some websites charge as little as $2.95 per year for your domain name while others charge as much as $35 per year for the exact same service. Some even offer one year free if you register your domain name with them and host your website on their servers. Why pay $35 when you can register your domain name for much less at another website?
So why does Network Solutions charge $35 a year if they are the keeper of the database and their resellers charge a fraction or even nothing? Who knows and who cares! Register your domain with one of the cheaper providers and you'll be fine. A word caution - be care who you choose to host your website. Getting a free year of your domain name isn't worth it if your webhost is unreliable and your website is down more than it's up.
You pay for your domain name on a yearly basis. It's a separate charge from your webhosting bill. When you register your domain name choose the autorenewal option if it's available. This way your domain name will not expire if you forget to renew it. If your domain name expires, it's free for anyone else to register so you need to stay on top of when it's expiring. Also registering your domain name for a 3 to 5 year term will often save you money. For example, godaddy.com charges $8.95 a year for your domain name but only $7.25 a year if you register for a 5 year term.
When you register your domain you can create different contact names. The three contacts are Administrator, Technical and Billing. Most of the time the same person is all 3 contacts. If you web designer registers your domain name for you, make sure you are designated as the Administrative contact. This gives you control over the domain name and you must be notified if someone is trying to make changes to your record. If you aren't one of the contacts then someone can transfer ownership of the domain name without your permission.
To see a record of your domain name, go to www.networksolutions.com and use their WHOIS utility which is located in the bottom left corner of their home page. Simply enter your domain name and click Search. You'll see the complete record of your domain name, where it's registered and where your website is hosted. For a complete video of how to use WHOIS, visit www.valiss.com/video/whois/whois.html.
When you register your domain name you'll have to the option of making it a private registration. I highly recommend paying the additional fee to make your information private. If you leave your registration public anyone can look up your domain information which includes your home or business address and your email address. Many spammers scan public domain registration records to find valid email addresses to spam.
I always use a yahoo or hotmail email account when registering my domains. This way if spammers to find my email address, I can just get a new “throwaway” email address and I won't receive spam at my primary email address.
Always make sure your domain record remains locked. Locking your domain name is a feature implemented a few years ago. When you want to transfer your domain name to a different registrar you must unlock it. Once it's unlocked the new registrar can “pull” your domain name from your current registrar. Once the transfer is complete, the domain name will be locked to prevent anyone else from “pulling” your domain away from you.
About the author:
Ted Prodromou spent over 25 years in the computer industry working for IBM, Digital, and Cellular One. Today he's the owner of Valiss IT, a consulting firm that provides personalized web design and small business marketing solutions. Visit http://www.valiss.comfor lots of free “how to” articles about marketing your business online.
Copyright 2005 Valiss IT, Inc. All Rights Reserved
This article may be reprinted only if it remains unchanged.
Is My Search Engine Optimization
by: John Krycek
You've just built a website and can't wait to start popping up in the top listings of search engines. After all, you've paid this company even more money to create "optimized, search engine friendly pages, start building links and add lots of fresh content." If it takes weeks and months for the search engines to notice me, do I have to wait that long to see if the money was worth it?
No! It's true that it takes time…weeks, even months to build up your web presence, but there are ways to follow your progress. It's important to note that if you already have an established Internet presence and wish to further optimize your site, it usually happens much faster than a site that is brand new with a brand new domain.
If you are already listed in various directories and your existing website has been up and running long enough the search engines have probably already indexed your site and those linking to it. (to see if your site is indexed with a particular engine, in the search field type "site:http://www.yourdomain.com"). As you modify your pages and add new content the process of moving up in search rank is much swifter than starting from a brand new, un-indexed site. ? The ranking process has an inherent unchangeable variable of time. Sponsored search listings are one of a few ways around this hurdle to get you to the top instantly while the search spiders dig through your new site. But for the long haul, while you wait for that big chuck of cash you just paid your SEO to start returning, here are some ways to tell if he or she did you justice.
Ways to keep tabs on your progress:
Monitor Search Engine Positions
If you're a brand new domain name the first step is to watch for yourself to be indexed. Chances are that your optimizer submitted your site to the most prominent search engines at the very least. While the search crawlers will ultimately find you on their own, there is some merit in submitting your site manually. It may take some weeks before a check of site:http://www.yourdomain.com reveals any activity though. Take care not to be over anxious and resubmit your site. That will only hurt your efforts.
Once you find yourself being listed by particular keywords in a search engine, monitor how your rank moves every week or so. (Frequently, the more you add fresh content, the sooner the crawlers will return to your site.) Change the preference settings in search engines to speed up your research efforts.
Google will display up to 100 results per page, MSN up to 50 in "advanced search." This makes it much easier to find yourself if your down in the 300th position. Don't be discouraged though! Being listed even at 300 is an accomplishment. And as you optimize you will see your listing move up in the ranks.
Visitor Tracking
The best, and easiest way to see who is reaching your site by search engine and particular keyword phrase is to implement some sort visitor tracking system. These are not complicated and can cost only a few dollars a month. Take a look at a company like http://www.webstat.com for example.
A small piece of code is placed on each page you want to track. When you log into the online service, you can tell the exact word and phrase someone used to reach you and from what search engine... not to mention scores of other useful data about your site traffic. This quickly gives you a snapshot of which keyword phrases are most successful and in which engines. This data is invaluable to further optimize your pages.
Are your top search engine rankings on par with the industry percentages?
Again using visitor tracking you can see if the people reaching you by Google are close to the percentage of people that use Google compared to MSN or AOL. If the industry shows that overall 25f searchers are using MSN and 5ycos, your results should be similar. If they're not, it's a sign that some modifications might be in order.
Monitoring these processes will show you that there's actually quite a lot of activity. And there's nothing more exciting than watching that 300th position search climb to the first page!
About the author:
John Krycek is the owner and creative director of http://www.themouseworks.ca.Read additional articles on identity, web and graphic design and logo creation in easy, non-technical, up front English!
